Minneapolis, MN – On Tuesday, Minneapolis Mayor R.T. Rybak announced plans for the city-wide expansion of an innovative and wildly successful method for identifying and branding Minneapolis’ most notorious and elusive urban douchebags.
Implemented by Rybak and Minneapolis city council members in June 2009 amidst widely voiced criticism, the Douchebag Indentification System (DIS) was the first program in the nation to use strategically placed bicycle kiosks to attract, tag and track previously unidentified douchebags.
Over 300 of the oddly shaped, brightly colored bicycles, referred to as “Spazzers,” were strategically placed throughout downtown Minneapolis and made available for a nominal fee to anyone willing to risk being seen riding one. Offending douchebags were then tracked by DIS enforcement officers, apprehended, tagged, and released back into the general public.





In a move meant to bolster Target’s already impressive share of the domestic retail market, the Minneapolis-based retail giant announced over the weekend that it has opened new locations inside twenty-five currently operating Kmart stores.

